SONOS
SONOS Social Listening Experience
SONOS Social Listening Experience
Our goal with SONOS was to provide the core audience, SONOS owners, with an opportunity to show off their Sonos systems to their friends and family, but without sounding "sales pitchy". After all, the owners weren't getting anything in return.
The solution was to create the SONOS Social Listening Experience (SLE). The SLE provided games, ambient themes, and a demo experience for both SONOS users and non-users.
Games like karaoke, allow SONOS owners to entertain their guests with their system. Videos/images and information about the games can be posted to Facebook, which allows anyone in their social media circle to see. It also allows SONOS to market their brand to thousands of friends within that circle.
The SLE also allows for non-SONOS owners to test out a trial version of the product. The desktop application works by turning your computer into a makeshift SONOS speaker. It also allows the user to synch their device to the computer just as the real application works.
SLE Facebook Integration
SLE Trial Desktop Application
SLE Trial
